Products

Product Overview
SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

INDUSTRIES

ROLES

USE CASES

Net Promoter Score
Measure customer satisfaction and loyalty for your business.

Customer Satisfaction
Learn what makes customers happy and turn them into advocates.

Website Feedback
Get actionable insights to improve the user experience.

Contact Information
Collect contact information from prospects, invitees, and more.

Event Registration
Easily collect and track RSVPs for your next event.

Event Feedback
Find out what attendees want so that you can improve your next event.

Employee Engagement
Uncover insights to boost engagement and drive better results.

Meeting Feedback
Get feedback from your attendees so you can run better meetings.

360-degree employee evaluation
Use peer feedback to help improve employee performance.

Course Evaluation
Create better courses and improve teaching methods.

University Instructor Evaluation
Learn how students rate the course material and its presentation.

Product Testing
Find out what your customers think about your new product ideas.

Resource Centre
Best practices for using surveys and survey data

Curiosity at Work Blog
Our blog about surveys, tips for business, and more.

Help Centre
Tutorials and how to guides for using SurveyMonkey.

Customers
How top brands drive growth with SurveyMonkey.

Contact Sales

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SurveyMonkey for product teams

Validate product-market fit and shape your roadmap with in-the-moment buyer and customer insights.

Get started for free Explore plans

A photo of a pair of headphones next to a survey question asking the respondent to choose the most and least important feature, with results below showing 800 responses broken down by demographic and a bar graph showing a MaxDiff analysis for headphone feature importance

Trusted by over 260K brands worldwide. Here’s why:

92% say it’s easy to use

Start with 100+ product feedback survey templates or let AI do the work for you.

Built-in research methods

From MaxDiff to key drivers, it’s like having an on-call product analyst.

Connected to 200+ apps

We integrate with your go-to tools for collaboration, customer support and analytics.

SurveyMonkey features that product teams love

A survey creation screen showing the ability to customise a survey with logic branching and to skip to different questions depending on the answer chosen

Build polished, professional surveys

Deliver an engaging survey experience with 25+ question types and advanced branching and logic. Customise your survey to match your product brand.

POPULAR FEATURES

→ Survey question types

→ Powerful logic features

→ Survey branding and customisation

One image of a pair of earbuds and one image of a pair of headphones with a chat bubble saying that females aged 30-44 preferred the image of the earphones; there is another bubble in the corner saying “Building your survey with AI...”

Confidently design and analyse surveys with built-in AI

SurveyMonkey blends the latest AI with our expertise in survey science to help you draft surveys in under a minute, spot errors and uncover trends.

POPULAR FEATURES

→ AI-powered survey design

→ Sentiment Analysis

→ AI-powered insights

Headshots of three men and three women with the women highlighted; next to them is a box showing the labels ‘UK’, ‘Female’, ‘£75k+ income’ and ‘Ages 18–65’, and a result of 40% for 18–35-year-olds and 60% for 36–65-year-olds

Reach your target audience in under an hour

Conduct market research fast with our easy-to-use, integrated global panel. Just select your targeting criteria and we’ll find the people you need.

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POPULAR FEATURES

→ 335M+ people in 130+ countries

→ Custom screening and balancing

→ Response quality that you can trust

Two different shoes labelled A and B with percentages showing which shoes scored highest in terms of overall appeal, uniqueness and purchase intent

Find meaning in your data thanks to powerful analytics

We’ve made data analysis intuitive, so you can quickly spot user cohort patterns, track trends over time, pick winning ideas and more.

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POPULAR FEATURES

→ Research solutions with built-in analytics

→ Multi-survey and longitudinal analysis

→ Tableau and Power BI integrations

See all features

Top integrations for product teams to trigger surveys, enrich data and close the loop faster

See all 200+ integrations

How product teams use SurveyMonkey

Speed up product development with customer and market feedback

Idea Screening

Test early-stage product concepts or feature ideas with your target audience.

Concept Testing

Choose winning product prototypes and compare against industry benchmarks.

Price Optimisation

Find the optimal price range for your product using the Van Westendorp method.

See all product development templates

A line chart showing an optimal price point of £26 and four different lines representing ‘Too inexpensive’, ‘Inexpensive’, ‘Expensive’ and ‘Too expensive’

Increase product adoption by gathering feedback to improve the experience

Product feedback

Understand what customers want – and areas that require work – to drive adoption.

Feature prioritisation

Use MaxDiff analysis to go beyond your MVP to add the features that customers care about most.

Product satisfaction

Uncover overall product perception and satisfaction and track this over time.

See all customer satisfaction templates

A survey question asking the respondent which mobile app features they would you use the most and least; below it is a bar graph showing a MaxDiff analysis for the ‘AI assistant’, ‘Weekly insights’ and ‘Shared to-do lists’ features

Together Labs gets in-depth insights to build a winning roadmap

“The rich quantitative and qualitative data SurveyMonkey provides has had a major impact on our product development process. It’s empowered us to monitor awareness and sentiment around key initiatives, gather feedback on new and planned features and guide prioritisation.”

Michael Zhang | Product Manager, Together Labs

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Helix cuts product development in half with market research

“If we didn’t have this data, we’d be developing prototypes and products blindly. We’d probably launch mediocre products, get negative feedback and then have to iterate more. With SurveyMonkey, we’ve been able to cut our product development cycle in half.”

Jerry Lin | Co-founder & COO, Helix Sleep

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Choose from our most popular plans for product managers

Try it now and get 25 responses for free, or choose from our top plans.

*Additional charges apply for extra responses. SurveyMonkey Audience panel responses are sold separately.

See all plan features

Need a comprehensive solution for your product organisation?

SurveyMonkey Enterprise is our most feature-rich and secure solution, built for product teams.

With Enterprise, you can:

Collect unlimited responses (great for high-volume feedback across your product journey)
Create custom CSS survey themes
Access Enterprise-only custom APIs and integrations, including Salesforce, Tableau and Microsoft Power BI
Get expert help with survey design and analysis from our professional services team

Explore all Enterprise features

Get your personalised walkthrough

Resources to get you started with your next product development survey

Start with 100+ product templates

Build product surveys and forms in minutes with expert-written templates that you can easily customise.

Explore templates

Photos of different people looking at phone screens with a bar graph showing the percentage of US adults who say they are online constantly, broken down by age demographic and a stat saying mobile overtakes desktop with 58% of responses

State of Surveys: Trends and best practices

Get exclusive tips to optimise your survey strategy and design for mobile, global and generational audiences.

Read the guide

Photos of different people working on laptops and tablets with insights showing that the optimal price point is £149 and product B scored well with females aged 20–30

Demo: Insights to build products that people love

Watch three quick product feedback demos showing how to use Idea Screening, Concept Testing and Price Optimisation.

Watch the video

Ready to build products that your customers will love?

Get started for free

NPS, Net Promoter and Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.