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Market research surveys

Name Testing Survey Template

Name Testing Survey Template

Used 9,000+ times

Assess consumers’ reactions to a new brand name and messaging with our Name Testing Survey Template.

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SurveyMonkey is rated 4.5 out of 5 from 18,000+ reviews on G2.com

Develop a standout brand using the Name Testing Survey Template

Our Name Testing Survey Template helps businesses collect feedback about how consumers feel about specific brand name ideas. Use this template to gather nuanced opinions to ensure that the final product name choice appeals to your target audience.

How do name testing surveys work?

What-is-it-icon-templates

What it is

A name testing survey is an effective means of determining whether a name idea is suitable for your business or new product. It gathers opinions from consumers in your target market to help you find the best fit.

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Purpose

The Name Testing Survey Template is designed to help businesses determine unique and appealing names for their new product or brand as a whole by directly asking their target audience for input.

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Benefits

The insights from the brand name testing survey can guide you in making informed decisions to enhance your branding efforts and future marketing plans for new products.

What questions does a name testing survey ask?

Name testing surveys ask questions that verify that your customers or target market like and understand your new name.

  1. How easy is it to pronounce the name?
  2. How different is the name from existing names?
  3. How relevant is the name to your wants and needs?
Smiling man typing on laptop next to screenshot showing different question types to add in a survey, including multiple choice, dropdown, textbox, tick boxes.

FAQs: Name Testing Survey Template

  • What is name testing?
  • Why use a name testing survey?
  • Can I customise this Name Testing Survey Template?

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Explore which features support this survey template

We have so many powerful features to help you launch surveys quickly, but here are our most popular ones for new users.

Customisable survey experiences

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Many ways to send your surveys

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Survey analysis; no training required

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