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Measure and improve customer loyalty and satisfaction with this easy-to-use Net Promoter Score Survey Template.
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Word of mouth remains one of the most powerful drivers of business growth, with nearly half of consumers (45%) having made a purchase based on a social media influencer’s recommendation.
Our Net Promoter Score® (NPS) Survey Template helps businesses tap into this influence by collecting actionable feedback from customers. The goal is to identify areas for improvement and ultimately increase the likelihood that customers will recommend your brand to others, boosting your reputation and reach through trusted referrals.
An NPS survey is a popular tool for measuring customer satisfaction on a scale of 1 to 10, with the goal of determining how likely it is that customers would recommend your business to others.
Net Promoter Score surveys help companies to gauge overall customer satisfaction and gather actionable feedback. This data enables informed decision making and targeted improvements to enhance the customer experience.
NPS surveys offer valuable insights by measuring customer loyalty and identifying Promoters, Passives and Detractors. This feedback helps you understand customer satisfaction, drive improvements and enhance retention. Tracking NPS over time allows you to benchmark performance, inform strategic decisions and boost engagement.
Net Promoter Score surveys ask about customers’ willingness to promote your business. Questions include:
An NPS survey typically starts with the “likelihood to recommend” question. Our template also includes additional questions to gather demographic information, such as age and income, allowing you to segment the feedback for deeper analysis. The template is customisable, so you can tailor it to your needs.
NPS surveys are valuable for companies because they:
Relational NPS measures overall customer loyalty over a period of time by means of regular surveys asking survey respondents to rate their likelihood of recommending your brand, along with additional questions to understand their relationship and experience with the brand. This type of NPS question is useful for tracking customer loyalty trends and informing long-term strategic decisions.
Transactional NPS, on the other hand, measures customer loyalty and satisfaction following a specific interaction or transaction. Transactional NPS focuses on immediate feedback from recent purchases or service experiences.
Learn more about relational vs. transactional NPS.
Tweezerman uses NPS to guide global business strategies in real time.
The NPS result gives them insight into customers’ views so they can improve products and services. Learn more about their approach.
The US coach operator Greyhound uses feedback to improve NPS. Greyhound collects customer feedback to enhance its services and improve NPS, ultimately driving business value. Discover the story here.
Yes. You can adjust the questions and layout to suit your requirements, objectives and preferences.
Net Promoter, Net Promoter Score and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc. and Fred Reichheld.
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